Evolution did not design us to believe only true facts, nor to buy only useful products, nor to say only meaningful sentences - Piero Scaruffi
The paradox of innovation is that it is accepted as an innovation when it has become imitation. - Piero Scaruffi
The world is divided into the ordinary and the extraordinary. The problem is deciding which is which. - Piero Scaruffi
If you know one thing very well and the rest only superficially, that one thing will always appear to be more 'unique. - Piero Scaruffi